”Cord Blood” Among Most Expensive Adwords

Submitted by Adam Zuccato on Thu, 07/21/2011 - 09:37

According to a recent study by WordStream Inc., the term ‘cord blood’ is among the most expensive Google Adwords. Ranking #20 on the list, this demonstrates the growing popularity of cord blood banking.

Google Adwords is an auction-based system that allows for advertisers to outbid each other in order to earn top placement in Google Ads on various websites. The bidding begins at just $0.05, and the cost for “cord blood” in adwords is over $27.

Private cord blood banking has become increasingly popular in recent years, with many companies using online means in order to spread the word about the benefits of cord blood. So, it is no wonder that competition for a top spot in Google Ads is so steep.

The internet has become an invaluable resource, an increasing number of moms- and dads-to-be are now logging on in order to discover everything they need to know about preparing for the birth of their child.

While pregnancy resources are in abundance on the internet, demand for cord blood educational resources are increasing. Cord blood banks, stem cell registries and charities all set out to inform parents about the potential life-saving benefits of banking their newborns’ cord blood.

http://techcrunch.com/2011/07/18/most-expensive-google-adwords-keywords/