One of India’s highest paid actresses became the latest supporter and ambassador of umbilical cord blood banking. Aishwarya Rai Bachchan, who also goes by Aishwarya Rai, is helping one of India’s largest cord blood banks, LifeCell International in establishing a national donor cord blood program to benefit families across all of India.

Over the course of her career, Rai became a successful model and actress, rising to become one of the most credible voices in India’s Bollywood industry. She has also become a powerful spokesperson, and lent her reputation to helping the country found a national cord blood program.

“I think that every expecting parent in our country should become aware of stem cell banking. Stem cells from the umbilical cord is a nature given resource. That needs to be preserved.”

Rai herself is experienced in cord blood banking. She and her husband Abhishek Bachchan gave birth to a little girl in 2011, and decided to bank their daughter’s cord blood by partnering with a program in India.

The family learned about cord blood banking through friends who looked into it when they were expecting babies. Rai says deciding on cord blood banking began during the early stages of pregnancy, and that it was her job as well as her husband’s to learn more about cord blood before the birth of their daughter.

Rai was invited to attend a function provided by LifeCell. The cord blood bank was celebrating a milestone in collecting 100,000 units of cord blood from families across the country. More details about Rai’s support of cord blood banking are available by following the link here.